Managed Print Services Enhancements Aimed at Elevating Brand Awareness & Driving Growth
Cartridge World, a global franchise network and recognized leader in the imaging products and services marketplace, recently announced a significant investment to elevate brand awareness and help franchisees throughout the United States grow their B2B recurring revenues with managed print services.
Released in March 2017, the all new B2B Growth Platform makes Cartridge World Franchisees a disruptive force in their local markets with digital lead generation campaigns and a new compelling value proposition for small and medium size businesses looking to simplify and save money on printer hardware and consumables. Highlights of the 2017 B2B Growth Platform include:
- Lead Generation - Advanced Digital Marketing Campaigns for demand creation with SMB customers
- Sales Training – live and on-demand B2B sales training with award winning sales performance coach Rick Lambert
- Sales Tools - customer facing enablers to communicate the Cartridge World’s unique B2B value proposition
- Gamification – enhancements to corporate and franchise websites will feature a new lead generation game
- Ongoing Communications – monthly best practice sharing will be showcased in a monthly “Cartridge World News” video sent to all franchisees
Customized for Cartridge World by industry experts at in2communications.com and selltowin.com, the new B2B Growth Platform features a powerful combination of field proven components never before seen in the US marketplace.
“Initial feedback on what’s coming has been phenomenal and we’re very excited about the potential this brings to each of our valued franchisees to quickly grow their business this year,” said Alan White, Marketing manager for Cartridge World North America. “We believe we have a unique MPS value proposition and our plan it to give our franchisees more opportunities share it with more businesses than they currently do.”
Plans to translate and expand the program globally are already underway based on pull from franchisees in other countries.
About Cartridge World
Cartridge World is the global leader in high-quality cartridges, printers and printer services. Stores offer customers a tremendous cost-saving alternative to printing, offering a 30-percent discount over full-priced OEM cartridges and a 100-percent satisfaction guarantee. Cartridge World has more than 1,000 franchised retail locations in over 50 countries. Cartridge World was recently ranked on Entrepreneur Magazine’s 2016 Franchise 500 list and No. 78 on Franchise Direct’s list of the Top 100 Global Franchises and listed by the Silicon Review as one of the ’50 Most Admired Companies’ of 2016.